The main argument needs to be strong, obvious and free of anything that can distract the user from the main task/goal. You want the design to be free of clutter and offer your arguments upfront. The basics include creating a nice and clean visual hierarchy in the page design, so you guide readers’ eyes around the content in an intentional way. This contributes to the general simplicity of landing page design, keeping the focus on that one action. Ultimately, landing pages try to convince users into an action. That conversion can represent the act of signing up for something, checking out a sale or participating in something. These pages are quite handy, because they tend to have one simple and clear goal: to convert the user. Usually, people follow a link and enter your landing page before they (hopefully) move on to your main website or do something specific - like sign up for a service. Landing pages are called that, precisely because they tend to be the first point of contact for users with your brand. Let’s check them out! What are landing pages?
Below are 15 awesome landing page examples that use persuasive marketing pitches and even more persuasive design to really make a point. We took a look at some landing pages from great companies that really impressed us. But what does a good landing page look like? Deciding headline and color are all but a few concerns when creating a landing page design that nudge users to do something. There’s no magic formula to create a perfect landing page. Here’s our snapshot of 15 landing page examples with awesome UX that nailed it! Crafting landing pages that convert doesn’t have to be tough.
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